★Trail map
Houston, Texas
Base to summit, 2023 to now
I work in sports social media. Pittsburgh made me, Houston has me now, and every winter I am back on a board in Pennsylvania. So this is all of it drawn the way I would actually draw it, as a mountain: nine runs, the people I worked for, and one gondola for the move.
1Run 01 · Easiest
The Pitt News · Pittsburgh, Pennsylvania
Sep 2023 to Apr 2025
Wrote a weekly sports column on Pitt athletics, with analysis of teams and storylines, interviews with athletes and coaches, and live event coverage.
2Run 02 · More difficult
University of Pittsburgh · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Created and scheduled posts across Pitt's football, basketball, baseball and volleyball accounts. Built the monthly analytics reporting that fed content strategy, published real-time content from games and practices, and covered the Backyard Brawl, the NCAA Volleyball Final Four and ACC basketball matchups.
3Run 03 · More difficult
Pittsburgh Steelers · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Captured and catalogued player and coach interviews from press conferences and the locker room, and turned them into accurate transcriptions for postgame reports and press releases. Compiled the draft book through the NFL Draft.
4Run 04 · More difficult
Atlantic Coast Conference · Pittsburgh, Pennsylvania
Nov 2023 to Aug 2025
Technical director on live ESPN+ broadcasts, running the switcher and cutting between camera angles in real time. Ran graphics and lower thirds to network standard and kept the on-screen scoreboard synced with live play.
5Run 05 · Easiest
WFMZ-TV · Allentown, Pennsylvania
Apr 2024 to Aug 2024
Reviewed and logged game footage to give on-air talent context and continuity, wrote scripts for the nightly sportscasts, edited highlight reels in Quantel, designed lower thirds, and shot live footage at local games.
6Run 06 · Easiest
Pittsburgh Penguins · Pittsburgh, Pennsylvania
Jan 2025 to May 2025
Designed the press line cards in InDesign, wrote in-game notes for every home game at PPG Paints Arena, and supported the communications team through postgame press conferences.
7Run 07 · Most difficult
Pittsburgh Pirates · Pittsburgh, Pennsylvania
Feb 2025 to Sep 2025
Produced content for the Pirates and the accounts around them, including Pirate Parrot and Young Bucs. Covered home and away games by capturing live moments, cutting highlights and customising photos, compiled weekly and monthly performance metrics to sharpen the strategy, and supported influencer campaigns from first outreach through to integration.
8Run 08 · Easiest
University of Pittsburgh · Laurel Highlands and the Poconos, Pennsylvania
Sep 2023 to Apr 2026
The other half of the story. Riding with the Pitt club through the Laurel Highlands and the Poconos is what the winters were for, and it is the reason this page is drawn as a trail map rather than a list.
9Run 09 · Expert
Houston Texans · Houston, Texas
Oct 2025 to present
Run daily content across the Texans ancillary accounts including TORO, the Cheerleaders, Texans Youth Football, the Texas Bowl and LSSE Texans, and contribute to the main account. TORO has outperformed up to nineteen other NFL clubs on growth and engagement. LSSE Instagram engagement is up 112% year over year with followers up 1,294%, and Texas Bowl engagement is up 237% with followers up 125%. Led the social strategy behind the Texans Girls Flag Football initiative.
→Base to summit
Pittsburgh to Houston
And a board in between
Scroll back up to ride it again, or drag the map and click any run to open it. The real numbers behind the work are below, along with the snow report for the mountains I actually ride and the gear I ride them on.
Scroll to ride the map · drag to look around · click a run
I make sports social. Nine seasons of game days, told one post at a time.
I'm currently the Social Media Coordinator for the Houston Texans. I'm passionate about the intersection of sports, storytelling and digital media, and about the accounts nobody else is watching: the mascot, the cheerleaders, the youth programmes, the bowl game.
I earned my B.A. in Professional Media and Communications from the University of Pittsburgh, with a focus in TV and Broadcasting Arts. During college I worked across Pittsburgh sport, with the Steelers, Pirates, Penguins and Pitt Athletics, on everything from social content to public relations, plus time behind the camera with Pitt Studios and the ACC Network, and a summer in the sports department at WFMZ-TV in Allentown.
Now in the NFL I manage day-to-day social content, contribute to major campaigns, and work with cross-functional creative teams to drive fan engagement. My goal is to keep growing in sports media by using digital platforms to inform, excite and connect with fans.
When I'm not posting, I'm snowboarding, which is the only reason this page is shaped like a trail map.
The Lily
Build your deck
Every post I am credited on is tracked on Gondola, which counts the numbers for me. These are the totals.
1.2M views on a single TORO post
Texans main account at 192k
Cheerleaders at 22k
Pirates season content
Pitt Athletics game days
Every platform, every week
Thumbnails are posts I worked on for the teams above. The full, attributed portfolio lives at gondola.cc/lilypeters2026.
Live conditions at the Pennsylvania mountains I ride when I am back home, straight from the forecast model. Updated October 7.
Champion, PA
-- checking conditions
Pennsylvania's biggest full-service resort: 33 trails and 285 acres off a 2,994 ft summit, seven terrain parks, and nearly all of the mountain lit for night riding.
7 terrain parks · night skiing · Epic
Hidden Valley, PA
-- checking conditions
The family-friendly Laurel Highlands neighbour of Seven Springs, with 26 mostly green and blue trails on 110 acres and night skiing most of the week.
2 terrain parks · night skiing · Epic
Ligonier, PA
-- checking conditions
A historic 1940 hill designed by Hannes Schneider that is small but steep, 20 trails on 70 acres, including Lower Wildcat, the steepest slope in Pennsylvania.
no terrain park · night skiing · Epic
Plum, PA
-- checking conditions
Allegheny County's only downhill area: five short beginner and intermediate runs, night skiing, two small terrain parks and the cheapest lift ticket in the Pittsburgh area.
2 terrain parks · night skiing · none
Palmerton, PA
-- checking conditions
Pennsylvania's highest vertical at 1,082 ft, with 40 trails on 171 acres, long steep fall-line runs, seven terrain parks and 100% night skiing.
7 terrain parks · night skiing · Ikon
Tannersville, PA
-- checking conditions
The biggest resort in the Poconos, 39 trails on 166 acres, three terrain parks, the largest snow-tubing park in the country and every trail lit at night.
3 terrain parks · night skiing · Ikon
Shawnee on Delaware, PA
-- checking conditions
A family-owned Pocono classic just off I-80 near the Delaware Water Gap, known for aggressive snowmaking and grooming across 23 trails, days and nights.
2 terrain parks · night skiing · Indy Pass
Macungie, PA
-- checking conditions
The Lehigh Valley's closest hill and a dedicated learn-to-ski destination: 100% lighted, 21 trails on 86 acres and three terrain parks.
3 terrain parks · night skiing · Indy Pass
Total snowfall recorded Nov 1 to Mar 31. Real numbers from the historical archive, not a vibe.
Loading past seasons…
Pick a run. Every one of them is a real section of this page.
Where I have worked, rated like runs.
Houston Texans · Houston, Texas
Oct 2025 to present
Run daily content across the Texans ancillary accounts including TORO, the Cheerleaders, Texans Youth Football, the Texas Bowl and LSSE Texans, and contribute to the main account. TORO has outperformed up to nineteen other NFL clubs on growth and engagement. LSSE Instagram engagement is up 112% year over year with followers up 1,294%, and Texas Bowl engagement is up 237% with followers up 125%. Led the social strategy behind the Texans Girls Flag Football initiative.
Pittsburgh Pirates · Pittsburgh, Pennsylvania
Feb 2025 to Sep 2025
Produced content for the Pirates and the accounts around them, including Pirate Parrot and Young Bucs. Covered home and away games by capturing live moments, cutting highlights and customising photos, compiled weekly and monthly performance metrics to sharpen the strategy, and supported influencer campaigns from first outreach through to integration.
Pittsburgh Steelers · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Captured and catalogued player and coach interviews from press conferences and the locker room, and turned them into accurate transcriptions for postgame reports and press releases. Compiled the draft book through the NFL Draft.
University of Pittsburgh · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Created and scheduled posts across Pitt's football, basketball, baseball and volleyball accounts. Built the monthly analytics reporting that fed content strategy, published real-time content from games and practices, and covered the Backyard Brawl, the NCAA Volleyball Final Four and ACC basketball matchups.
Atlantic Coast Conference · Pittsburgh, Pennsylvania
Nov 2023 to Aug 2025
Technical director on live ESPN+ broadcasts, running the switcher and cutting between camera angles in real time. Ran graphics and lower thirds to network standard and kept the on-screen scoreboard synced with live play.
Pittsburgh Penguins · Pittsburgh, Pennsylvania
Jan 2025 to May 2025
Designed the press line cards in InDesign, wrote in-game notes for every home game at PPG Paints Arena, and supported the communications team through postgame press conferences.
The Pitt News · Pittsburgh, Pennsylvania
Sep 2023 to Apr 2025
Wrote a weekly sports column on Pitt athletics, with analysis of teams and storylines, interviews with athletes and coaches, and live event coverage.
WFMZ-TV · Allentown, Pennsylvania
Apr 2024 to Aug 2024
Reviewed and logged game footage to give on-air talent context and continuity, wrote scripts for the nightly sportscasts, edited highlight reels in Quantel, designed lower thirds, and shot live footage at local games.
University of Pittsburgh · Laurel Highlands and the Poconos, Pennsylvania
Sep 2023 to Apr 2026
The other half of the story. Riding with the Pitt club through the Laurel Highlands and the Poconos is what the winters were for, and it is the reason this page is drawn as a trail map rather than a list.
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School, and the clubs that made the riding better.
University of Pittsburgh
Aug 2023 to Apr 2026
Focus in TV and Broadcasting Arts. Broadcasting Club, Aim High Association, The Pitt News, WPTS Student Radio, and the Ski and Snowboard Club.
What I bring to the hill.
Instagram, TikTok, X and Facebook across team, ancillary and athlete accounts.
Campaigns, launches and growth plans for accounts that have to post every day.
Weekly and monthly reporting, and the read on what to do differently next.
Engagement, follower and video-view trend lines across a whole season.
Technical director on live ESPN+ games, plus graphics and the scoreboard bug.
Press conferences, locker room interviews, transcription and postgame notes.
Joining up creative, partnerships and community teams around one story.
InDesign for press cards, plus photo and video work on a deadline.
Writing scripts, columns, captions and the copy that has to land in one line.
Always happy to talk sports social, or to talk snow.
The fastest way to reach me is LinkedIn.