I run social for the Houston Texans. Before Houston there was Pittsburgh, and five years of it: the Pirates, the Steelers, the Penguins, Pitt athletics and the ACC, a newsroom internship at WFMZ, and a student paper. Every one left a sticker on this board.
Social Media Coordinator, Houston Texans, October 2025 to now
Eight roles across six Pittsburgh organisations, 2023 to 2025
12.3M Instagram video views in a single season
B.A. Professional Media and Communications, Pitt, April 2026
Take a tour of the mountain with me.
Descent '26 · Double black diamond
Social Media Coordinator
Houston Texans · Houston, Texas
Oct 2025 to present
Day-to-day social for the Texans' ancillary accounts, and a hand in the main one. TORO, the Cheerleaders, Texans Youth Football, the Texas Bowl and LSSE all live on my desk.
Cheerleaders: IG video views +137% (5.2M to 12.3M), Twitter video views +120%
TORO kept pace with the league's best, ahead of up to 19 NFL clubs
Led the Girls Flag Football social campaign across Texas
The summit. Double black, no ropes, and the biggest numbers on the board.
Social strategy
Content
Analytics
NFL
Descent '25 · Black diamond
Social Media Intern
Pittsburgh Pirates · Pittsburgh, Pennsylvania
Feb 2025 to Sep 2025
Conceptualised, planned and produced content across the Pirates and every ancillary account: the Pirate Parrot, Young Bucs and Bucs Community. Home and away, all season.
Content for Pirates, Pirate Parrot, Young Bucs and Bucs Community
Live capture, highlight edits and custom graphics on game days, home and away
Weekly and monthly performance reporting feeding content strategy
Influencer outreach and campaign integration across channels
A full season, home and away. Six months of finding a new line every day.
Social media
Live coverage
Video
Influencer
Descent '25 · Blue square
Game Day Public Relations Assistant
Pittsburgh Steelers · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Game day communications for two seasons: press conferences, the locker room, and the transcripts that become postgame reports and press releases.
Captured and catalogued player and coach interviews from pressers and the locker room
Transcripts that fed postgame reports and press releases
Compiled the draft book through the NFL Draft for media relations
Two seasons of game days. The draft book was the black diamond.
Public relations
Transcription
NFL Draft
Descent '25 · Blue square
Pitt Athletics Social Media Intern
University of Pittsburgh · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Social for Pitt athletics across football, basketball, baseball and volleyball, with real-time coverage on game days and the reporting that steered the calendar.
Posts across football, basketball, baseball and volleyball
Analytics and performance insights for monthly reporting
Real-time content at games, practices and media availability
Covered the Backyard Brawl, the NCAA Volleyball Final Four and ACC basketball
Six sports, one calendar, no off day. The busiest lift on the mountain.
Technical director on live ESPN+ broadcasts out of Pitt Studios, running the switcher and the graphics on shows that go out as they happen.
Operated the switcher as technical director on live ESPN+ broadcasts
Ran graphics: lower thirds, replay identifiers and promotional visuals
Held every show to network standard, live and without a second take
Cutting live on ESPN+. There are no second takes at forty miles an hour.
Broadcasting
ESPN+
Graphics
Descent '25 · Green circle
Media Relations Intern
Pittsburgh Penguins · Pittsburgh, Pennsylvania
Jan 2025 to May 2025
Media relations through the second half of the season: the press line, the notes that go in front of the broadcasters, and the postgame room.
Designed press line cards in InDesign
Wrote in-game notes for every home game at PPG Paints Arena
Supported the communications team through postgame press conferences
The indoor season. Fast ice, quick turnaround, no weather delays.
Media relations
InDesign
NHL
Descent '25 · Green circle
Sports Staff Writer
The Pitt News · Pittsburgh, Pennsylvania
Sep 2023 to Apr 2025
A weekly column on Pitt athletics: reporting, interviews, live coverage and the stat research behind all of it.
Wrote a weekly column on Pitt athletics
Interviewed athletes and coaches and analysed teams and storylines
Covered live events and researched the stats behind the reporting
Where the writing got sharp. Everything since started here.
Writing
Reporting
Research
Descent '24 · Green circle
Sports Intern
WFMZ-TV · Allentown, Pennsylvania
Apr 2024 to Aug 2024
The sports desk at a local station: scripting the nightly sportscast, cutting highlights and putting graphics on screen.
Wrote scripts for nightly sportscasts: recaps, features and high school coverage
Edited highlight reels in Quantel
Designed on-screen graphics and lower thirds to brand standard
Shot live footage at local games for the nightly segments
First time behind the desk. Learned to write to pictures.
Broadcast
Scripting
Editing
→Fully stickered
Nine stickers, one board
Pittsburgh to Houston
And a season pass in between
Scroll back up and the stickers peel off again one at a time. The real numbers behind the work are below, along with the snow report for the mountains I actually ride and the gear I ride them on.
I make sports social. Nine seasons of game days, told one post at a time.
I'm currently the Social Media Coordinator for the Houston Texans. I'm passionate about the intersection of sports, storytelling and digital media, and about the accounts nobody else is watching: the mascot, the cheerleaders, the youth programmes, the bowl game.
I earned my B.A. in Professional Media and Communications from the University of Pittsburgh, with a focus in TV and Broadcasting Arts. During college I worked across Pittsburgh sport, with the Steelers, Pirates, Penguins and Pitt Athletics, on everything from social content to public relations, plus time behind the camera with Pitt Studios and the ACC Network, and a summer in the sports department at WFMZ-TV in Allentown.
Now in the NFL I manage day-to-day social content, contribute to major campaigns, and work with cross-functional creative teams to drive fan engagement. My goal is to keep growing in sports media by using digital platforms to inform, excite and connect with fans.
When I'm not posting, I'm snowboarding, which is the only reason this page is shaped like a trail map.
The Lily
Build your deck
The work
Every post I am credited on is tracked on Gondola, which counts the numbers for me. These are the totals.
71credited posts
10.0Mviews
510Klikes
1.2M views on a single TORO post
Texans main account at 192k
Cheerleaders at 22k
Pirates season content
Pitt Athletics game days
Every platform, every week
Thumbnails are posts I worked on for the teams above. The full, attributed portfolio lives at
gondola.cc/lilypeters2026.
Houston Texans
TORO
Texans Cheerleaders
Pittsburgh Pirates
Young Bucs
Pirate Parrot
Pitt Athletics
Pitt Lacrosse
MLB
Training
School, and the clubs that made the riding better.
B.A., Professional Media and Communications
University of Pittsburgh
Aug 2023 to Apr 2026
Focus in TV and Broadcasting Arts. Broadcasting Club, Aim High Association, The Pitt News, WPTS Student Radio, and the Ski and Snowboard Club.
Ski & Snowboard Club
University of Pittsburgh
Sep 2023 to Apr 2026
Riding with the Pitt club through the Laurel Highlands and the Poconos. The reason this page is laid out as a mountain.
The gear
What I bring to the hill.
The timeline
Social media
12.3M Instagram video views in a single season
Instagram, TikTok, X and Facebook across team, ancillary and athlete accounts.
Social media marketing
LSSE followers +1,294% year over year
Campaigns, launches and growth plans for accounts that have to post every day.
Social media measurement
Weekly and monthly reporting across six accounts
Weekly and monthly reporting, and the read on what to do differently next.
Analytics
Monthly performance reviews that steered content strategy
Engagement, follower and video-view trend lines across a whole season.
On the ground
Live broadcast
Technical director on live ESPN+ broadcasts
Technical director on live ESPN+ games, plus graphics and the scoreboard bug.
Public relations
Locker room and press conference coverage, two NFL seasons
Press conferences, locker room interviews, transcription and postgame notes.
Strategic communications
Led the Girls Flag Football campaign across Texas
Joining up creative, partnerships and community teams around one story.
The tools
Adobe Creative Suite
InDesign press cards, graphics to network standard
InDesign for press cards, plus photo and video work on a deadline.
Communication
Interviews, transcripts and press releases
Writing scripts, columns, captions and the copy that has to land in one line.
Après
Always happy to talk sports social, or to talk snow.
Live conditions on the Easton slopes, straight from the forecast model. Last stop on the gondola. Updated October 7.
Loading conditions…
Near Easton
Blue Mountain
Palmerton, PA
--checking conditions
Base
--
4 day
--
Vertical
1,082 ft
Acres
171
Pennsylvania's highest vertical at 1,082 ft, with 40 trails on 171 acres, long steep fall-line runs, seven terrain parks and 100% night skiing.
7 terrain parks · night skiing · Ikon
Camelback
Tannersville, PA
--checking conditions
Base
--
4 day
--
Vertical
800 ft
Acres
166
The biggest resort in the Poconos, 39 trails on 166 acres, three terrain parks, the largest snow-tubing park in the country and every trail lit at night.
3 terrain parks · night skiing · Ikon
Shawnee Mountain
Shawnee on Delaware, PA
--checking conditions
Base
--
4 day
--
Vertical
700 ft
Acres
125
A family-owned Pocono classic just off I-80 near the Delaware Water Gap, known for aggressive snowmaking and grooming across 23 trails, days and nights.
2 terrain parks · night skiing · Indy Pass
Recent winters at Seven Springs
Total snowfall recorded Nov 1 to Mar 31. Real numbers from the historical archive, not a vibe.
