Houston--°F
Descents
Sports social media · Houston, Texas
I run social for the Houston Texans. Before that, five opportunities in Pittsburgh: the Pirates, the Steelers, the Penguins, Pitt athletics and the ACC, a newsroom internship and a student paper. Every one left a sticker on this board.
Take a tour of the mountain with me.
Descent '26 · Double black diamond
Houston Texans · Houston, Texas
Oct 2025 to present
Day to day on the Texans' ancillary accounts (TORO, the Cheerleaders, Texans Youth Football, the Texas Bowl, LSSE) and a hand in the main one.
The summit. Double black, no ropes, and the biggest numbers on the board.
Descent '25 · Black diamond
Pittsburgh Pirates · Pittsburgh, Pennsylvania
Feb 2025 to Sep 2025
Planned and produced content for the Pirates and every account around them, home and away, all season.
A full season, home and away. Six months of finding a new line every day.
Descent '25 · Blue square
Pittsburgh Steelers · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Two seasons of game days: the pressers, the locker room, and the transcripts behind every postgame report.
Two seasons of game days. The draft book was the black diamond.
Descent '25 · Blue square
University of Pittsburgh · Pittsburgh, Pennsylvania
Sep 2023 to Sep 2025
Football, basketball, baseball and volleyball, with real-time coverage whenever Pitt was playing.
Six sports, one calendar, no off day. The busiest lift on the mountain.
Descent '25 · Blue square
Atlantic Coast Conference · Pittsburgh, Pennsylvania
Nov 2023 to Aug 2025
Technical director on live ESPN+ broadcasts out of Pitt Studios, running the switcher and the graphics.
Cutting live on ESPN+. There are no second takes at forty miles an hour.
Descent '25 · Green circle
Pittsburgh Penguins · Pittsburgh, Pennsylvania
Jan 2025 to May 2025
Press line cards, in-game notes for every home game, and a hand in the postgame room.
The indoor season. Fast ice, quick turnaround, no weather delays.
Descent '25 · Green circle
The Pitt News · Pittsburgh, Pennsylvania
Sep 2023 to Apr 2025
A weekly column on Pitt athletics, and all the reporting and stat work that went into it.
Where the writing got sharp. Everything since started here.
Descent '24 · Green circle
WFMZ-TV · Allentown, Pennsylvania
Apr 2024 to Aug 2024
Scripting the nightly sportscast, cutting highlights, and putting the graphics on air.
First time behind the desk. Learned to write to pictures.
Fully stickered→
Pittsburgh to Houston
And a season pass in between
Scroll back up and the stickers peel off again one at a time. The real numbers behind the work are below, along with the snow report for the mountains I actually ride and the gear I ride them on.
0 of 8 stickers earned
Every post I am credited on is tracked on Gondola, which counts the numbers for me. These are the totals.
1.2M views on a single TORO post
Texans main account at 192k
Cheerleaders at 22k
Pirates season content
Pitt Athletics game days
Every platform, every week
Thumbnails are posts I worked on for the teams above. The full, attributed portfolio lives at gondola.cc/lilypeters2026.
School, and the club that made the riding better.
University of Pittsburgh
Valid Aug 2023 – Apr 2026
Focus in TV and Broadcasting Arts. Broadcasting Club, Aim High Association, The Pitt News, WPTS Student Radio, and the Ski and Snowboard Club.
University of Pittsburgh
Valid Sep 2023 – Apr 2026
Riding with the Pitt club through the Laurel Highlands and the Poconos. The reason this page is laid out as a mountain.
Packed for every trip, and worn in by now.
Social media115 days
12.3M Instagram video views in a single season
Instagram, TikTok, X and Facebook across team, ancillary and athlete accounts.
Social media marketing110 days
LSSE followers +1,294% year over year
Campaigns, launches and growth plans for accounts that have to post every day.
Social media measurement106 days
Weekly and monthly reporting across six accounts
Weekly and monthly reporting, and the read on what to do differently next.
Analytics103 days
Monthly performance reviews that steered content strategy
Engagement, follower and video-view trend lines across a whole season.
Live broadcast96 days
Technical director on live ESPN+ broadcasts
Technical director on live ESPN+ games, plus graphics and the scoreboard bug.
Public relations94 days
Locker room and press conference coverage, two NFL seasons
Press conferences, locker room interviews, transcription and postgame notes.
Strategic communications98 days
Led the Girls Flag Football campaign across Texas
Joining up creative, partnerships and community teams around one story.
Adobe Creative Suite91 days
InDesign press cards, graphics to network standard
InDesign for press cards, plus photo and video work on a deadline.
Communication108 days
Interviews, transcripts and press releases
Writing scripts, columns, captions and the copy that has to land in one line.
Always happy to talk sports social, or to talk snow.
The fastest way to reach me is LinkedIn.
Live conditions on the Easton slopes, straight from the forecast model. Last stop on the gondola. Updated October 7.
Palmerton, PA
-- checking conditions
Pennsylvania's highest vertical at 1,082 ft, with 40 trails on 171 acres, long steep fall-line runs, seven terrain parks and 100% night skiing.
7 terrain parks · night skiing · Ikon
Champion, PA
-- checking conditions
Pennsylvania's biggest full-service resort: 33 trails and 285 acres off a 2,994 ft summit, seven terrain parks, and nearly all of the mountain lit for night riding.
7 terrain parks · night skiing · Epic
Tannersville, PA
-- checking conditions
The biggest resort in the Poconos, 39 trails on 166 acres, three terrain parks, the largest snow-tubing park in the country and every trail lit at night.
3 terrain parks · night skiing · Ikon
Total snowfall recorded Nov 1 to Mar 31. Real numbers from the historical archive, not a vibe.
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